Wizkid is not promoting Afrobeats

Wizkid claims he’s taking Afrobeats to the next level and wants to continue from where Fela stopped.

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I watched an episode of Everyday Struggle where Joe Budden claimed that artistes were copying Wizkid’s Caribbean style and weren’t giving Wizkid any credit. Everyday Struggle is a Complex show hosted by Joe Budden and Dj Akademiks where they discuss hip hop and pop culture and share their respective opinions. The episode was hosted by moderator, Nadeska Alexis.

I didn’t quite get what Budden meant by that. Or to put it more appropriately, I don’t know what he meant by artistes copying Wizkid’s Caribbean style. Wizkid isn’t a Caribbean artiste. He did adapt Caribbean sound in his last album SFTOS which clearly is what got Joe Budden confused.

“Wizkid’s album came out, we never talked about it. It’s amazing and I think that’s really unfair for all you niggas to steal Wizkid’s Caribbean style without buying the album.” — Joe Budden on the everyday struggle show.

Nadeska however corrected Joe Budden that Wizkid is Nigerian and also referred to Wizkid as a superstar. Since his major deal with Sony (RCA records) his sound has been heavily influenced by reggae. As noticeable in Come Closer feat. Drake.

Personally, I’ve always been a big fan of Wizkid. The boy is truly a starboy and has been able to make a name for himself in the international market. But it’s time we stopped deceiving ourselves as Nigerians that our sound is making an impact in the international market. Afrobeats as a genre or sound hasn’t been entirely accepted by the American audience. This is what I’ve been trying to tell a lot of Wizkid fanboys both online and offline. His deal with Sony is much more about them gaining profit by helping sell and distribute his music than about recognizing and promoting our sound. And to appeal to the American audience it’s only proper that Wizkid gives them a sound they’re familiar with.

We aren’t there yet. I admit that Wizkid has broken into the international market, but Afrobeats hasn’t. Now I’m not against that. It’s a huge progress for Wizkid and consequently, Nigeria. Let’s hope that Afrobeats will one day become an international genre/sound since major corporations like Sony seem interested in Nigerian and African artistes.

Please if you have an opposing view or anything to add, don’t hesitate to drop a comment.

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passionately curious about the entertainment business. i’m in a deep relationship with writing. music and marketing related tings.

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